ABOUT ME
To strengthen the relationship with clients for both brands and go beyond product offerings, the Alvoar Lácteos group, the managing company of Betânia Lácteos and Embare Industrias Alimenticias S.A., invited us to bring to life the "É pra já" app. With a commitment to simplify their business management through integrated and close solutions, providing an innovative experience for their clients when stocking their stores with the group's products.
For the visual and verbal identity, we sought references from the reality of touchpoints and how we wanted to be perceived, in addition to the products.
Boxes, shelves, and product displays are references that are part of the reality of touchpoints and which we incorporated into the identity, creating a unique, modular, and relational visual within the category.
Para a identidade visual e verbal, fomos buscar referencias na realidade dos pontos de contato e como queríamos ser percebidos, além dos produtos.
As caixas, as prateleiras e suporte para produtos são referencias que fazem parte da realidade dos pontos de contato e que trouxemos na identidade, criando um visual único, modular e relacional dentro da categoria.